Email
Change of Address (ECOA) & List Hygiene
Services
56% of U.S. consumers are online and use
email, and more than half of them indicate
that email is their primary reason for going
online (Pew Internet and American Life Project,
2001). However, each year 30% of these online
U.S. consumers change their email address
due to a change of ISP, job or other factors
(NFO Research, 2002).
Email churn costs U.S. businesses
billions of dollars in:
Lost customers and associated revenue.
Wasted marketing and operating costs
due to undeliverable email.
Lost customer intelligence from disconnected
purchase histories and re-registrations.
AppendSolutions
's Email Change of Address Service (ECOA)
combines email change of address management
with Email List Hygiene. These services
provide businesses with a fast, easy and
cost effective way to reconnect with customers
who have changed their email address. ECOA
drives sales and delivers superior ROI by
permitting companies to:
Retain customers or subscribers and improve
member loyalty, preserving the email database
asset
Reduce costs associated with undeliverable
email
Assure campaigns make it to intended
inboxes
Provide a measurable return on investment
How ECOA Works
AppendSolutions
has compiled a database of over 9 million
alternate email address combinations by
tracking changes in the databases of our
opt-in data partners, and we can typically
update 5 to 10 percent of an email list
within two weeks and over 20 percent of
a list on an annual basis.
The Email Update process takes a
few simple steps:
- Send us a list of your undeliverable
email addresses.
- AppendSolutions
matches your list to our ECOA database.
- Your customers are sent emails inviting
them to share their current addresses.
- Your updated database is returned to
you with a summary report.
How Email List Hygiene Works
AppendSolutions
can provide list-cleansing services for
your company's retention or acquisition
email lists. The list hygiene will correct
format/syntax errors, correct invalid domains
and flag expired domains, and known "bad"
addresses for suppression.
AppendSolutions
offers a free, no obligation ECOA and Data
Hygiene test to see how many customers we
can immediately reconnect you with. Contact
us to learn more and get started today! |
