A revolutionary way to exponentially increase your sales and profits is to harness the power of Permission Email Marketing. Email marketing is becoming the most effective marketing and communications device in today's technology-enhanced marketplace, targeting and delivering your message with lightening speed and managing customer relationships. It's a godsend for marketers with economy-crunched marketing budgets.

The AppendSolutions Process:
You can market directly to your past and potential guests like the pros with an email solution that's well planned, well executed and defined. You will know your guests and they will know you!

Planning and Building:
We create strategies for building an email database of your guests and potential guests, such as an email sign-up on your hotel website.

After establishing a client database, we plan out on a monthly or quarterly basis what kind of information and/or promotions are appropriate for your prospects - we want to send updated emails that are enticing and interesting to both your existing and potential guests.

Establishing a Guest Database:
Leads request information via your website is automatically delivered to customers within seconds!

You are notified about the lead that is added in your system.

The name and email address of each lead is automatically added to your email database, saving you endless hours of data entry.

Personalized follow-up letters are automatically sent to each of your leads at regular, predetermined intervals, building trust and rapport between you and your guests.

Execution:
We create relevant communications that effectively deliver your message and drive action, such as monthly newsletters, special offers and packages, email blasts, plus confirmation and follow-up messages. The key is staying in front of your prospect's wondering eye.

We create individual and powerful email campaigns from pre-designed templates to customized templates that keep you in constant touch with your guests.

Your email campaign includes services in creating newsletters, special offers, and announcements. We provide copywriting/editing, designing and emailing services that get compelling messages out to targeted prospects.

We generate a 7-day follow-up message telling prospects when to look for another e-mail, special offer or announcement.

Email Content:
Monthly Newsletters - Meaningful information, local events, travel tips, nearby destinations, monthly specials

Announcements - Promote your off season with special announcements of packages, upcoming midweek or weekend specials and invitations to local events

Promotions - Contests or giveaways

Follow-up Emails - Confirmations, thank you letters and surveys

Integrating Your Goals with an email Marketing Strategy:
The AppendSolutions suite of communications services allows marketers to focus on marketing, while we handle the technical details. Our experience and technology enable us to work with you to deliver the appropriate message to the appropriate audience, while providing comprehensive results.

There are service offerings to suit any situation. For simple email distribution, we will get your message out fast with measurable results. AppendSolutions email marketing campaign services facilitate the launch of sophisticated, long running campaigns, where target audiences are derived from the results of previous efforts. Any broadcast or campaign can be integrated with a variety of marketing programs to achieve further success. AppendSolutions can also enable to you communicate with your customers on a one-to-one, "as needed" basis, such as in response to an event. When this is required, AppendSolutions will build a custom real-time messaging solution using AppendSolutions ' Dynamic Messaging.

Email Broadcasts & Campaigns:
AppendSolutions Email Broadcast solutions will ensure that your message reaches the right recipient, in the right format, while handling all the returned mail and providing comprehensive results tracking.

When more sophisticated email marketing is called for, AppendSolutions provides a campaign level service, which allows our customers to view marketing, results from ongoing campaigns, which can consist of many mailings. Mailings can be distributed to multiple audiences, and recipients can even be further qualified through the use of click tracks.