Monthly Archives - August 2011

Enhancing Your RPE (Revenue Per Email) with Email Append

Posted By Category: Email AppendPost Date: August 23, 2011

Much has been spoken about the right metrics to measure the success of your email campaigns. With the emergence of RPE as a key indicator, new studies are now revealing ways and means of shooting up this measure. While industry pores over relevant steps in campaign and post campaign stages...

Marketers Dilemma – Email Appending Vs List Acquisition

Posted By Category: Email AppendPost Date: August 19, 2011

There are some critical decisions that marketing decision makers are faced with, to manage their lead generation initiatives. To start with, one question that the Marketers may have to address would be the cleansing of internal data and the acquisition of new data. This decision is based on some critical...