The IT industry is perhaps the most dynamic one in terms of prospecting and list generation. The industry thrives on quality prospect data generated through multiple channels including trade shows, conferences, webinars, physical and online advertising, database placements and lists. Take a good look at the last term used in the sentence – Lists. Lists comprise internally harvested or acquired prospect data, which serves as the backbone for the lead generation efforts of the marketing team.
If you are a marketing resource in an IT company, you might just be familiar with your Sales teams’ Need for Speed. Not for an instant can you stop supplying your sales force with the required ammunition in the form of leads. So, in the rush to keep the volume going, companies often end up procuring data without giving enough thought to the vendors they deal with or their process of data acquisition. So whether you are looking at pitching an Application Development service to the Director of Information Services of a large Healthcare undertaking or an ERP service to the COO of a Manufacturing company or a Remote Server Management service to the CEO of a Technology company spread across any part of the world, you can be ideally served with a Custom Business List. A Custom Business List would be built with Contact Name, Email, Company Name, Phone, Fax and other company details.
Business lists are ideally not bought over the counter as a retail product. It needs to be specifically developed and managed over a period of time internally or through vendor channels. A business list service provider that offers a Custom List Building Service is an ideal entity to team with, to pump up your marketing efforts. The Custom List Building Service involves generating a list specific to your target audience criteria and running it through an opt-in program. This is a mandatory part of list generation and should not be compromised with. The Marketing team needs to identify its target audience profile specifically in terms of Industry, Titles and Geographies and pass on the definition to the List Vendor, who in turn provides a completed list after running it through an opt-in campaign.
AppendSolutions® provides top of the line Custom Business Email Lists based on the target specification of companies and offers 100% delivery guarantees. The lists are developed on a one time basis or on a continuous engagement model based on how companies choose to manage their prospect building initiatives.