All my blogs have focused on the processes of email appending or list building and the beneficial effects of these on a company’s ROI. The basic idea of email appending or Custom List building is to provide a full fledged marketing list with all the necessary contact information for the...
Many summers ago, I found myself hooked to Robert Pirsig’s Zen & The Art of Motorcycle Maintenance (along with a sizable population of the world) and couldn't help but wonder how simple metaphysical truths could have a correlation with automobiles. And a few summers down the road, when I stepped...
To say that the marketing universe is a populated landscape might be like stating the obvious. But in today’s context, this assumes more relevance than ever. Back in the day, when organizations’ spend big budgets on direct marketing channels alone, vendors had only direct lists to worry about. The 21st...
Email Appending and List building processes can help companies get marketing lists that are complete and will serve their marketing needs. You might find this sentence shameless repeated in our previous, present and future blogs. And for good reason too. Let’s get around to the specifics then. In my previous...
Email is among the most powerful communication tools in the world today. Email communication constitutes a fast, easy and convenient way of conveying your message to every nook and cranny of the globe. As the cost is only a fraction of the other conventional or nonconventional communication channels, emails are...
