The email that you appended cost you $0.50. The email that you didn't append cost you $50,000. Don’t even venture to calculate the negative ROI. It would depress the best of us marketers to work this math. But then the story of most companies, retold in a myriad ways, runs a...
Building your internal database and appending emails to them may seem like mutually inclusive processes but they are in fact two equally relevant and hugely connected processes that work towards the same goal. Both these processes form the backbone for the online pre-sales activity of the company. From prospecting to...
Email Appending is not just a mere business experimentation nowadays. It has become more of a necessity to a company's marketing initiatives and plans. Why has email appending become such a success in a company's business decisions? It’s because Email appending provides a much cheaper and faster alternative in exploring...
Much has been spoken about the importance of maintaining a qualified repository of marketing data. But the most important part of managing this data is to organize it according to certain important criteria – the key being industry segment. Industry segments are classified on the basis of SIC (Standard Industry...
