To make an effective and successful direct marketing campaign, you should have a complete or an integrate consumer database. Nowadays, over eighty-seven percent of organizations in the United States have incomplete databases. Collected for years from some sources including telemarketing, website, direct mail, events, and promotions, etc. – database is now filled with different client information with several critical data missing in every contact fields.
There are some companies across the globe, providing data appending services with great match rates. Through such services, you will be able to have a foolproof database, which will give you a hand to generate more bang for every marketing dollar you spent. But, why should you invest this kind of service if you can do the job manually?
There are several reasons why you should invest on data append. One of these is that this can help you revive old contacts. Since every client changes his or her contact details from time to time, it is crucial to get the latest information including the phone, email address, home address, and other customer details. With this, you will be able to reach them effectively and keep in touch again.
Another reason why it is worth to invest on data append is that it can lead you to doors of opportunities and will help you discover the different ways of marketing. Once you acquire complete database in your hand, you can easily touch your potential clients through the help of multi-channel marketing. Through having a marketing strategy that’s direct and with a combination of direct mail, telemarketing, and email activities, you can boost your retention rates and customer participation.
Data append solutions can also help you minimize wastage because of undeliverable mails. Moreover, it can boost the response rates and enhance savings on printing and postage. With this, you surely reduce marketing costs.
Aside from adding missing information, you can also correct your data for errors including obsolete locality names, fraud email addresses, and misspelled names or local addresses. Data append also allows you to acquire access to millions of appended records based on your requirements minus the hassles of updating, managing, collating, and collecting database.
If you decided to invest in data append solutions, you will also gain competitive advantage. Through deliver the correct content to the right potential clients at right time, you will be able to get an edge in the competition. Remember, the cost of getting new customers is higher than keeping your old clients. Therefore, always open your doors for new clients and leverage the potential of the contacts you have.
Data append solution providers also offer fast turnaround and deliver results without the need for you to wait for months or weeks. Through this, you will be able to start your marketing campaign quickly.
There are other several reasons why data append solutions are worth your investment. So, if you are looking for ways to keep your data efficiently, find the best provider of a data append solution and enjoy nothing but results.