Challenges And Solutions In The Email Append Process

To avoid being accused of spamming, email addresses of people that are willing to get advertising from you through the mail are only to be used. To ensure that they want to get mail from your company, an email is sent giving the contact a chance to choose. This is done by the contacts by opting to be removed from your mailing list. These contacts, which have opted to be removed from the list, are returned to your company so that you can take special steps to suppress future mailing to anyone that does not want to get email from your company. Thus a list is prepared where the contacts are willing to receive Emails from the client and the “opt-out” list is maintained properly as they are entitled not to receive any further information.

Expiry of the Email Address

56% of U.S. consumers are online and use email, and more than half of them indicate that email is their primary reason for going online (Pew Internet and American Life Project). However, each year 30% of these online U.S. consumers change their email address due to a change of ISP, job or other factors (NFO Research). So there is a constant need of keeping the database updated with the changed Email addresses. This is done by the list hygiene process where there is a constant cleansing of the outdated data and replaced by relevant and current version along with the increment of the volume of the database.

These are the measures that are taken to make the Email Append process flawless and up to the demanding industry standards. The client can be sure of the list, as they will be getting the most updated contacts to help their business.