The Alpha Way to Manage you Marketing List
Companies have now grown to realize that owning a list and managing one, are two different processes altogether. List Management involves an end-to-end regimen that covers every aspect of ensuring the accuracy, hygiene and delivery of your marketing data. We at AppendSolutions, provide the consultancy and implementation on the following lines, in managing your databases
Data Validation: This process involves running periodic checks to ensure that your data is accurate and valid. The process is followed by an Electronic Change of Address (ECOA) service which helps in keeping the list fresh and clean.
Data Cleansing: AppendSolutions clears out the unsubscribe and opt-out records to ensure that your campaigns are free of complaints and flame.
Data De-duplication: We check your lists for duplicate data and run a semi automated process to remove these records. The semi-automated process is carried to ensure that those records that are duplicate with slight typos are also identified and eliminated.
Data Upload and Accessibility: This process is for ensuring that the completed data sets are visible to those required by saving them up on a dedicated location provided. This is a password protected secure location with access rights provided to those who may need to view or download the data.
Bounce Processing: Each campaign may contain a given number of bounces. The bounces need to be periodically added for a validation process to understand whether they are due to temporary server shutdowns or if they are actual hard bounces. AppendSolutions also helps companies cleanse their hard bounce records and optionally runs a validation and adds the new email record to the list.
To learn more about our List Management Services, Contact Us