Full Lifecycle Online Marketing Solutions for Your Business
Harness the Power of Permission Email Marketing with AppendSolutions®
Permission Email Marketing or Online Marketing is a revolutionary way to exponentially increase your sales and profits. With today’s technology, email marketing has become the most effective marketing and communication tool, enabling you to target and deliver your message with lightning speed and manage customer relationships. This is particularly beneficial for marketers with tight marketing budgets.
Planning and Building Your Email Campaign
AppendSolutions® creates a well-planned, well-executed, and defined email solution that allows you to market directly to your past and potential guests like the pros. We create strategies for building an email database of your guests and potential guests, such as an email sign-up on your hotel website. Once we have established a client database, we plan on a monthly or quarterly basis what kind of information and/or promotions are appropriate for your prospects, aiming to send enticing and interesting updated emails to both your existing and potential guests.
Establishing a Guest Database
Leads who request information via your website are automatically added to your email database, saving you endless hours of data entry. Personalized follow-up letters are automatically sent to each of your leads at regular, predetermined intervals, building trust and rapport between you and your guests. You are notified about the lead that is added in your system. The name and email address of each lead is automatically added to your email database.
Executing Your Email Campaign
AppendSolutions® creates individual and powerful email campaigns from pre-designed templates to customized templates that keep you in constant touch with your guests. We create relevant communications that effectively deliver your message and drive action, such as monthly newsletters, special offers and packages, email blasts, plus confirmation and follow-up messages. The key is staying in front of your prospect’s wondering eye.
Integrating Your Goals with an Email Marketing Strategy
The AppendSolutions® suite of communications services allows marketers to focus on marketing while we handle the technical details. We work with you to deliver the appropriate message to the appropriate audience, while providing comprehensive results. There are service offerings to suit any situation. For simple email distribution, we will get your message out fast with measurable results. AppendSolutions® email marketing campaign services facilitate the launch of sophisticated, long-running campaigns, where target audiences are derived from the results of previous efforts. AppendSolutions® can also enable you to communicate with your customers on a one-to-one, “as needed” basis, such as in response to an event.
AppendSolutions® Email Broadcast solutions ensure that your message reaches the right recipient, in the right format, while handling all the returned mail and providing comprehensive results tracking. When more sophisticated email marketing is called for, AppendSolutions® provides a campaign level service, which allows our customers to view marketing results from ongoing campaigns, which can consist of many mailings. Mailings can be distributed to multiple audiences, and recipients can even be further qualified through the use of click tracks.
To learn more about our AppendSolutions® Services, Contact Us