“Your business is in the list you have” – a maxim in a business world worth its absolute weight in gold. This statement does hold true in every imaginable business environment, ranging across functional areas. Marketing remains a prime driver for all business activity and the first measurable input device...
Much has been spoken about the need for targeting, in building prospect lists for your marketing purposes. The typical targeting for lists is on the basis of criteria like Industry, Title and Location. These are the most essential variables that help companies get a well-defined output list. Beyond the realm...
Today most of the organizations maintain databases that aid in their routine processes and procedures. These databases are storehouses of information that can be used for a wide variety of organizational activity, maintaining their accuracy and validity acquires significant importance. Keeping a database clean results in more accurate and better...
