“I am very pleased with the results of the append service. The data quality was great. They consistently provide great customer service and they stand behind their data.”
Terry MaternowskiAccount Manager
“Append Solutions is by far the BEST Email Append Services I’ve used. They consistently deliver quality data for a low price. The team members are great to work with and provides excellent customer service. Thanks Append Solutions for the awesome work!”
Glendine SalvateraProduction Manager
“AppendSolutions are professional and very hard working. The firm has set a well-defined reporting procedure providing buyers with adequate data to monitor day-to-day performance and over all ROI. The company is dedicated to client satisfaction and is willing to find ways to improve their performance. The firm’s leadership is honest and tries their best to accommodate sometime can be last minute request.”
Lydie MinManager
“I just wanted to drop you a note and thank you for the extraordinary service you provided to. With only 2 days to go before a major trade show, you and your team stepped up, worked with us to get our requirements, did all the technical work, and got the mailing out in a matter of a few hours. This was service above and beyond, and we really appreciate it.”
Jeff PepperPresident and CEO
“We searched for quite a while trying to find a reliable data Append vendor, particularly one that offers accurate email address Append. We eventually found and have been using Append Solutions for over four years now with much success.”
Craig HudsonMgr., CRM & Database Marketing

How To – Maximize your Email Marketing Efficiency

Much has been said and written about email marketing efficiency, but there definitely is no absolute guide that dictates what is to be done to gain maximum ROI out of your email campaigns. But there definitely are some time-tested universal truths that can be held close to absolutes in driving the success of your email marketing program.

It all begins from the prospect list and moves on to the email creative, the landing page strategy and the unsubscribe policy. So let me simplify it for you in steps


  • Create a physical and online marketing strategy, where list generation emerges as a peripheral benefit – the idea being that do not create your marketing strategies with the prime objective of building your internal lists, but let it be one of the results of your carefully devised strategies. Create a marketing plan that counts in conferences, tradeshows, attendee meets (but you know that already) and add in webinars and online campaigns to drive visitors indoors.
  • Enhance, append and verify your lists on a continuous basis. It is most important to keep your lists complete with emails through email Append (Check our How To Guide on Maximizing Lead volumes through Email Append). Exercise care in selecting an email append vendor.
  • Be smart with your email creative. Easier said than done. Do not confuse aesthetic appeal for creativity. A creative email piece would be one that communicates your pitch in a succinct and precise manner, while keeping the right Calls to Action. Placement of content is of utmost importance, and that’s a subject for another of my How To’s.
  • A landing page is your best tool to help you convert prospects to clients. Create engaging landing pages that elaborate on your pitch and use the opportunity to bring in your best offers on your landing page too. The most important part of the landing page should be the lead capture form to collect the details of your prospect. This should be simple and basic – just what you need to contact the person, and one dropdown box with options to understand what she is looking for. Add an open-ended column in case she needs to add anything more
  • Keep your lists clean. Always run verification tests, especially on emails to ensure that your bounces for subsequent mailers would be minimized. Run another email append process to correct the wrong emails. Also maintain a record of the bounces and have them re-appended.
  • Remember to remove unsubscribes. Respect the prospect’s wish to not receive communication from you and remove them from your marketing database. (Keep them if you will for sentimental reasons or for a domain reference if you will, but never email them in contravention to their stated preference)
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