Consumer Email Append - A Cost Effective Driver for your Email Marketing
The process of Consumer Email Append differs significantly from Business Email Append. This method involves adding missing email addresses to consumer records that usually include basic details like Name and Address, making these records more accessible for email communication. These contacts are segmented based on various criteria, such as ethnicity, age, sex, income, and more. Adding emails to these records enables companies to customize their messages and deliver them to specific consumer groups. However, since the email addresses for consumers are usually generic or ISP addresses, the Consumer Email Append process can be more challenging than Business Email Append.
AppendSolutions® and its channel partners offer high-quality match rates for Consumer Email Append using a focused strategy, a unique match methodology, and strong affiliate partnerships. With competitive pricing and flexible schemes based on volume, AppendSolutions® provides a broad range of consumer-focused organizations to benefit the most from this process.
There are two types of matches in Consumer Email Append: Individual Match and Household Match. In Individual Match, the input file is matched against the Master Database based on the individual’s name, address, and other available details to add emails. In Household Match, the emails are added by matching the input file against the Master Database based on the given address. The append rate for Household Match is considerably higher than that of Individual Match.
The benefits of Consumer Email Append include higher reach, guaranteed deliverability of appended emails, faster response time, better lead returns through targeted email marketing campaigns, easy deployment of campaigns on the list post email append, and personalized email messages to the targeted consumer groups with the appended lists.
AppendSolutions® matches your list against their master database of over 120 million consumer records in the United States alone and 400 million worldwide, updated regularly. They add emails to your consumer list by matching it against their Consumer Master file based on Name, Address, and other demographic/psychographic information like age, gender, income, purchase patterns, and lifestyle indicators. Their Consumer Master Database is acquired only through permission channels like public records, credit filing reports, and postal data. They also use partner resources to enhance their database volume and secure higher match rates.
Consumer Email Append is done based on two types of matches
Individual Match: Here the input file is matched against the Master Database based on the individual’s name, address and other given details to append the emails.
House Hold Match: The emails are appended by matching the input file against the Master Database based on the given address. The append rate on this process is considerably higher than that of Individual Match.
Benefits of Consumer Email Append
- Best match rates for ensuring higher reach
- 100% guarantee on deliverability of emails appended
- Quicker response time and better lead returns through targeted email marketing campaigns
- Easy to deploy campaigns on the list post email append
- Easy to customize / personalized email messages to the targeted consumer groups with the appended lists
Our Consumer Email Append Process
At AppendSolutions®, we match your list against our master database of over 120 million consumer records in United States alone and 400 million worldwide that are updated regularly. We match and append emails to your consumer list by running it against our Consumer Master file based on Name, Address and other available demographic / psychographic information like age, gender, income, purchase patterns and lifestyle indicators.
Our Consumer Master Database is acquired through permission channels only like – public records, credit filing reports and postal data. We also employee partner resources to enhance our database volume and secure higher match rates.
The Chart below Outlines our Consumer Email Append Process.
Identification & Upload of Input File