Consumer Email Append - A Cost Effective Driver for your Email Marketing
Consumer Email Append is quite different from Business Email Append. Here consumer records that contain basic information like Name and Address are appended with missing emails to make these records accessible for email communication.
The contacts are usually segmented on the basis of various criteria like, ethnicity, demography, age, sex, income etc, and with the addition of emails, companies can customize their messages and deliver them to the identified groups of consumers. Most of the time, since the email addresses are generic / isp email addresses, consumer email Append proves more challenging than a business append process.
AppendSolutions®, along with its channel partners, have successfully provided top of the line match rates in the process with a focused strategy, a unique match methodology and strong affiliate partnership. With a competitive pricing advantage and flexible pricing schemes based on volume, AppendSolutions® provides a large cross section of consumer focused organizations to derive maximum benefit out of this process.
Consumer Email Append is done based on two types of matches
Individual Match: Here the input file is matched against the Master Database based on the individual’s name, address and other given details to append the emails.
House Hold Match: The emails are appended by matching the input file against the Master Database based on the given address. The append rate on this process is considerably higher than that of Individual Match.
Benefits of Consumer Email Append
- Best match rates for ensuring higher reach
- 100% guarantee on deliverability of emails appended
- Quicker response time and better lead returns through targeted email marketing campaigns
- Easy to deploy campaigns on the list post email append
- Easy to customize / personalized email messages to the targeted consumer groups with the appended lists
Our Consumer Email Append Process
At AppendSolutions®, we match your list against our master database of over 120 million consumer records in United States alone and 400 million worldwide that are updated regularly. We match and append emails to your consumer list by running it against our Consumer Master file based on Name, Address and other available demographic / psychographic information like age, gender, income, purchase patterns and lifestyle indicators.
Our Consumer Master Database is acquired through permission channels only like – public records, credit filing reports and postal data. We also employee partner resources to enhance our database volume and secure higher match rates.
The Chart below Outlines our Consumer Email Append Process.
Identification & Upload of Input File