Data Validation - Keeping Your Data Squeaky Clean
Like any retail product your marketing list also has a shelf life. Attritions, relocations, switch overs, close down etc are all factors contributing to erosion in your list quality. The good news is that you can constantly breathe new life to your list through a rejuvenative process called Data Validation.
Data Validation is like a health check up for your list the helps you keep your list clean and fresh. It is advisable to conduct a data validation process every six months upon acquisition of your list to ensure maximum returns out of your Marketing Campaigns.
AppendSolutions® provides expert Data Validation Service to its Clients across industry. Though the validation may be performed on the entire database for listed information, we offer clients the flexibility of picking individual fields for validation based on their priority. These fields are typical email, job title, phone and physical address.
The Data Validation Process fairly simple. The Client Input File that needs Data Validation is sent AppendSolutions®. This Input File is first standardized and then passed taken through Automated and Manual Validation Processes. These two processes are cyclic in the nature and Input File is generally taken through 2-3 iterations before the file is delivered to the Client.
Here is the Process Flow: