Testimonials
Data Validation - Keeping Your Data Squeaky Clean
Keeping your marketing list fresh is crucial for its effectiveness, just like any other retail product. Factors like attritions, relocations, switch-overs, and business closures can all contribute to a decline in list quality. Fortunately, you can constantly rejuvenate your list through a process called Data Validation.
Data Validation is like a health check-up for your list, ensuring that it remains clean and fresh. We recommend conducting a data validation process every six months after acquiring your list to ensure maximum returns from your marketing campaigns.
At AppendSolutions®, we provide expert Data Validation Services to our clients across various industries. While the validation may be performed on the entire database for listed information, we offer clients the flexibility of selecting individual fields for validation based on their priority. These fields typically include email, job title, phone, and physical address.
The Data Validation Process is simple. The client’s input file requiring Data Validation is sent to AppendSolutions®. This Input File is first standardized and then taken through Automated and Manual Validation Processes. These two processes are iterative in nature, and the Input File is usually processed through 2-3 iterations before being delivered to the client.
Here is the Process Flow:
