Reverse Append - Get More from just an Email Address
Marketing databases of companies mostly contain key contact information fields like Name, Email, Phone and Addresses in addition to other important fields like URL, Fax, Company Revenue and Employee Size etc. The contact information is used by companies in their telemarketing, direct mail marketing and email marketing activities. Though it is hard to pick the most important field among all the listed contact fields, email marketing may still emerge more popular in the lot due to its low cost, high reach and easy delivery mechanism. This has led to a mad scramble among companies to earn the crucial email even at the expense of other contact data fields. AppendSolutions® believes in the importance of maintaining all contact data fields, thus ensuring that company databases are complete and can be used for a variety of marketing activities. We have a specialized process by which we help append other fields to companies’ databases from the email address. This is called Reverse Append and is a vital process that helps in keeping lists fresh and updated.
There are several instances when companies procure harvested email addresses from a non-reputed list service provider. While these email addresses may be valid, they come with no other information and provide no means for companies to segment the data for their campaigns. In these instances, companies generally end up sending out blind email blasts without much success and without any means of measurement. Our reverse append process helps you complete these blind lists with contact field information like Name, Address, Phone and URL among other which would help make your campaigns more meaningful for delivery and measurement too. It is also seen that merging the email campaigns with telemarketing and/or direct mail campaigns improves the response rates. Having all data fields in your marketing list ensures that you get the maximum out of your marketing campaigns irrespective of which mode it is.
Our Reverse Append Process
partial data fields against its Master Database. Based on the available contact information, AppendSolutions® matches and identifies the corresponding contact record in its Master Database and appends all missing information as desired by the Client.
Since the Master Database contains most recent and accurate contact information, our Clients can be assured of a complete and high-quality contact list.
Identification & Upload of Input File