Reverse Append

Most marketing databases include essential contact information like Name, Email, Phone, and Address, alongside other crucial fields such as URL, Fax, Company Revenue, and Employee Size. Companies use this contact information for telemarketing, direct mail marketing, and email marketing activities. Although it’s challenging to determine the most crucial field among all the contact fields listed, email marketing is still popular due to its low cost, high reach, and easy delivery mechanism. This has led companies to prioritize email addresses over other contact data fields, but AppendSolutions^® believes in maintaining all contact data fields, ensuring that databases are complete and useful for various marketing activities. The company has a specialized Reverse Append process that helps add missing fields to databases, starting from the email address. This process helps keep lists fresh and updated.

Many companies buy harvested email addresses from non-reputable list service providers. These email addresses may be valid, but they come with no additional information, making it impossible for companies to segment data for campaigns. In these cases, companies often send blind email blasts without success or means of measurement. AppendSolutions^®‘s reverse append process helps complete these blind lists with critical contact field information, such as Name, Address, Phone, and URL, making campaigns more meaningful for delivery and measurement. Merging email campaigns with telemarketing and/or direct mail campaigns is known to improve response rates. Having all data fields in marketing lists ensures maximum returns irrespective of the mode of the marketing campaign.

AppendSolutions^®‘s Reverse Append Process matches the available contact information against its Master Database and identifies the corresponding contact record to append all missing information as requested by the Client.

Our Reverse Append Process

partial data fields against its Master Database. Based on the available contact information, AppendSolutions^® matches and identifies the corresponding contact record in its Master Database and appends all missing information as desired by the Client.

Since the Master Database contains most recent and accurate contact information, our Clients can be assured of a complete and high-quality contact list.